When a truly special property is brought to market with the right strategy, the response can be exceptional.
That was exactly the case with Corner Cottage in Stokenham, a charming Grade II listed thatched cottage, dating in part back to the 14th century, which captured the imagination of buyers with its chocolate-box appeal, characterful features and perfect position in the heart of South Devon.
Full of warmth, history and charm, the cottage offered a rare combination of period character and modern-day lifestyle appeal. The property featured a cosy sitting room with flagstone floors and a log burner, three characterful bedrooms, a principal bedroom with en suite, a sunny rooftop terrace garden, carport parking and a useful outbuilding.
Adding to its individual character, Corner Cottage even came complete with its own resident thatched fox, a delightful detail that perfectly reflected the charm and personality of this very special home.
Located close to the South Devon coastline and nearby beaches, the property offered a wonderful opportunity as a permanent residence, coastal retreat or holiday let, appealing to a wide range of purchasers seeking a unique lifestyle property.
Why Formal Tender?
The seller was keen to achieve a sale within a defined timescale, making the formal tender process the most appropriate route to market. By setting a clear closing date, the campaign created urgency, encouraged early buyer engagement and provided a structured timeframe for the sale.
Following negotiations during the marketing period, a sale was agreed on the tender closing date, enabling the seller to achieve their objective of securing a committed buyer within their desired timescale.
Strong Buyer Interest
The campaign attracted interest from a broad mix of purchasers. Alongside local buyers, the property generated enquiries from those looking to relocate to the South Hams, as well as buyers searching for a characterful holiday home in one of the area’s most desirable coastal locations.
The widespread appeal of Corner Cottage demonstrates the continued demand for well-presented lifestyle properties that offer something genuinely unique.
Exceptional Social Media & Marketing Performance
A key part of the campaign’s success was the exceptional level of engagement generated through social media, significantly increasing the property’s exposure and helping connect with buyers beyond the immediate local market.
The Facebook campaign reached over half a million views and 5,558 click-throughs to the property details on our website. The post also generated 1,502 interactions, including 196 comments and 203 saves, demonstrating the level of interest and engagement the property created.
The scale of the campaign was particularly impressive when compared with the population of the South Hams, which is approximately 92,000 people, showing that the property captured attention far beyond its local audience. The campaign also reached a younger audience than is often associated with property searches, with 35.4% of viewers aged between 25 and 34, highlighting the importance of using a broad range of marketing channels to reach today’s buyers.
This level of engagement demonstrates the impact that a well-planned marketing strategy, supported by strong photography, compelling presentation and targeted digital exposure, can have when bringing a property with genuine character to market.
Reflecting on the Campaign
"The social media campaign generated a huge amount of engagement and significantly increased exposure for the property. We saw a real surge in enquiries following the post, demonstrating the power of social media in reaching buyers who may not otherwise have come across the property. It was fantastic to see such strong engagement and a brilliant example of what a charming property, great photography, an attractive price point, good timing and teamwork can achieve."
Thinking of Selling in Stokeham?
Every property is different, and selecting the right marketing strategy is key to achieving the best possible outcome. Whether that’s a traditional sale, formal tender or auction, our experienced team will advise on the approach best suited to your property and your objectives.
If you’re considering selling in Stokeham, Chillington, Sherford or further afield in South Devon, we’d be delighted to discuss how our proactive marketing, extensive buyer network and tailored sales strategies can help you achieve the best possible result. Get in touch today for a free market appraisal
